Content and Ads that Drive Leads
Turn your content into a predictable pipeline of booked calls, not just views and likes.
Clarity in your message
Strategy in your content
Leads from your audience
Trusted by agencies, consultants, and service businesses
Tell us about your business
Get your custom Lead Gen Roadmap
Tell us about your business and we'll show you how to turn your content into consistent clients.
Most people skip straight to content production. That's why they fail.
We fix the foundation before touching distribution.
Clarity
Define what you sell and who you sell it to.
Credibility
Identify your unfair advantage.
Memory
This is when we make content.
Distribution
Get your content in front of the right people through PPC or organic—or both.
This is not for businesses looking for instant leads without putting in foundational work.
The ROI Journey
Most quit in the dip. Those who persist win.
Typical timeline: 30-60 days to first lead with organic, faster with paid.
Messaging & Positioning
Define clarity + display credibility
Content Production
First 50-100 videos across platforms
Analyze & Iterate
Watch time, CTR, engagement metrics
How we compare
Most agencies skip the foundational work. DIY means years of trial and error. We do things differently.
| Feature | Upsmash Full-service C2L | Typical Agency Traditional model | DIY On your own |
|---|---|---|---|
| Pricing Model | No results = no pay | Fixed monthly retainer | Your time + tools |
| Clarity & Credibility Work | Built into process | Usually skipped | You figure it out |
| Content Strategy | Test organic, scale winners with ads | Run ads without testing | Post and hope |
| Expertise Level | Sales + content + ads + on-camera coaching | Ads only (usually) | Learning as you go |
| Lead Guarantee |
Pricing Model
Clarity & Credibility Work
Content Strategy
Expertise Level
Lead Guarantee
You focus on your business. We focus on getting you leads.
Results
Real results for real businesses
Management Consulting
B2B Consulting Firm
ROI on ad spend
47 qualified leads in 30 days
Software
SaaS Founder
Demo calls booked monthly
From 0 to 15K followers
Legal Services
Professional Services
Pipeline increase
Content-to-close pipeline
Google Reviews
Loved by Founder-Led Businesses
See why entrepreneurs trust Upsmash Digital to turn their content into a lead-generating machine.
Rating on Google
Victor Kong
"I can’t emphasize enough how many doors working with Ken has opened for us. We've done a lot of sales, cold calling, emailing, and spent a lot of money on performance marketing."
Shannon A
"Kenneth has been helping us film for Instagram for the past 4 months, and it has been wonderful! His enthusiasm, humour and creativity brings a lot of joy back to making content. It doesn’t feel like such a chore anymore - I look forward to filming days and watching the videos come to life."
Amanda Hepner
"Kenneth is creative, driven, and brings great energy to everything he does. His storytelling skills and eye for engaging content make Up Smash a strong choice for anyone looking to level up their social media. Highly recommend!!"
Colleen Wtorek
"Kenneth’s rare gifts of empathy, creativity, and understanding businesses marketing needs is a godsend when it comes to elevating messaging so that it resonates with ideal clients"
Brendan Eamer
"I've had the great pleasure of working with Kenneth for nearly two years. Kenneth is a born coach, he knows just how to bring the best out in people with just the right mix of guidance and space for self discovery. His curiosity and genuine desire for you and your business to succeed come through in the amount of time he spends first just understanding what you need and then cultivating a personalized and highly effective approach to better getting your message to the world. "
Michael Chiorando
"Kenneth has mad a tremendous difference for my business as I am now able to speak to my goals and passions, and share them with a wide variety of folks. I Highly recommend working with Kenneth if you are looking to spread the word about your business."
Meet the founder
Kenneth Lai
Kenneth is an experienced social media manager who has worked with 6 to 8-figure companies, including professional services firms and coaches.
As a trained sales coach and improv instructor, he brings a unique perspective to content creation—helping clients communicate with clarity, authenticity, and persuasion.
He founded Upsmash Media to help founder-led businesses stop wasting money on content that doesn't convert, and start building systems that generate real leads.
6-8 Figure
Clients served
Services & Coaching
Industry expertise
Ready to get leads?
Book a call. We'll tell you if we can help. No pressure, no pitch deck, no BS.
Leads or you don't pay. That's the deal.
Rated on Google Reviews
20+
Founder-led businesses served
$1.3M+
Revenue generated for clients